Nature Coatings and Levi's® WellThread® Reveal New Partnership S/S 2023
Los Angeles, 18th April 2023: Biochemicals company Nature Coatings today revealed a new partnership with iconic denim brand Levi's® WellThread® as the first time the brand has adopted BioBlack TX, a 100% bio-based, certified, high-performing and carbon negative black pigment made from wood waste. The pigments make up the prints across Levi's® WellThread® Spring Summer 2023 capsule and highlight Levi's® brand mission for greater circularity across the industry.
Featuring plant-based indigo across all denim, made using 100% organic or 100% transitional cotton, the printed pieces include; ‘Fleur’ jacket, Baggy ‘Dad’- a loose and relaxed fitting pair of jeans, ’Petal’ - a slim denim shirt with denim-covered snaps, 80’s ‘Mom’ shorts and men’s ‘Stay Loose’ chinos. Whilst the plant-based indigo dyes as well as organic and transitional cotton remain a centrepiece of this season’s WellThread® capsule, the addition of BioBlack TX by Nature Coatings pigment to the WellThread® capsule is another step forward for the Levi’s® WellThread® research and development portfolio.
Levi’s is a classic and iconic brand known all over the world, and we’re honoured to be working with them. I met the team early on during the pandemic. Over the course of the past few years, we have worked closely together to achieve their aesthetic and technical needs with BioBlack TX for this collection. We could not be more thrilled with the results!
Jane Palmer, CEO and Founder, Nature Coatings
BioBlack TX by Nature Coatings offers an industry solution after years of development, and is adopted by many global fashion brands as a cost-competitive, seamless alternative to petroleum-derived carbon black.
Headquartered in Los Angeles, California, Nature Coatings is revolutionising the chemical industry by using waste materials to create bio-based and renewable products that benefit both the planet and humanity and driven by a simple yet powerful belief: we can create anything we want without harming the environment, sacrificing performance, or raising costs.
A solution that not only is good for the planet - being naturally free of fossil fuels and locking up more CO2 than it emits - but is also good for people - containing no detected PAHs and carcinogens, BioBlack TX can be used for screen and rotary printing, denim, leather/non leather coatings, packaging and pigment dyeing and more.
In addition, it’s cost-competitive, providing an effortless shift from petroleum-based carbon black for brands and other partners in the supply chain that want to accelerate their transition to more sustainable practices.
Nature Coatings Founder Jane Palmer, a veteran in the pigment and dyes industry explains;
Working in the pigment and dyes industry for over 15 years, I’ve seen the negative impact it has had on our environment and health. This inspired me to find a way to develop something better, something that is safe enough to be buried in my vegetable garden. Our vision is to create a future where the chemical industry operates in harmony with nature, where renewable resources are the norm, and where every company takes responsibility for its impact.
Jane Palmer, CEO and Founder, Nature Coatings
From global luxury corporations to independent sustainable brands, the fashion industry is making positive changes by replacing petroleum-based black pigments with BioBlack TX by Nature Coatings across their products offerings and collections.
Learn more on Levi’s website here