Levi's Has an Iconic Denim with a Green Twist

As the 501 Jeans turn 150 this year, Levi's celebrates with plant-based jeans

In keeping with today's issues and environmental changes, Levi’s came up with the plant-based 501 jeans that are made up of at least 97% plant-based materials. Slated for release in July, it is proof that it is possible for that a fashion brand can be socially-responsible.

“As a company that has been making 501® jeans for 150 years now, we have an opportunity –and a responsibility – to continually interrogate the process by which these jeans are made”

Paul Dillinger, VP of Design Innovation at Levi Strauss & Co

Levi's, being no stranger to collaborations, partnered with sustainable businesses to take their sustainability efforts a step further for their iconic 501® jeans. But it's not just about the look, it extends beyond the surface, with thoughtful details that evoke a sense of sentimentality. The colour of the jeans is a nod to the revered Levi's X80 archival shade, reinforcing the brand's deep-rooted connection to its origins.

Minute details like having patches made from a material that is 100% bio-based and free from plastic, to the pocket bags that are crafted from 100% cotton and adorned with BioBlack TX, a plant-based black pigment derived from wood waste, developed by Nature Coatings.

We are all for corporations to pick up the slack on sustainability. For Levi's, this is a tiny step towards sustainability and we can't wait to see what other eco-initiatives they will adopt in future.

Original post by Lance Aeron on Esquire Singapore here