Can These Innovators Turn the Tide of Fashion's Pollution Mess? Copenhagen Fashion Summit Thinks So

“Also in the Future Lab was Nature Coatings whose motto is ‘wood waste is the new black’.  The company was founded in 2017 by Jane Palmer, who has worked with pigments and dyes in the apparel industry for over 15 years. Their solution transforms wood waste into black pigments for inkjet and analog printing, coatings, dope dye, paint, and the apparel industry.  The pigment can be used with existing printing equipment and infrastructure, meaning the barrier to adoption is low.  

The company’s renewable and bio-based pigment is available on the mass market, at a comparable cost to traditional pigments (which are made by burning petroleum, releasing 1.38 kilograms of CO2 air pollution for every kilogram of pigment produced).  Nature Coatings create their pigment in a closed-loop system that has the potential to save millions of tons of CO2 each year from entering the environment.”

By Brooke Roberts-Islam. Read more on Forbes

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The Wooden Tshirt: a Nature Coatings x Vollebak Collaboration